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Media relations

Skilful delivery of the right message to your target audience can mean the difference between winning acclaim for a product or position on an issue and negative coverage that can have damaging repercussions for years to come. akkanto therefore places effective media relations strategies at the core of every integrated communications programme.

Finely-tuned contact with the media begins with knowledge of and respect for the role of the press, and it certainly does not end with sending out press releases. Today's technology and the constant developments within the media environment have opened up a range of possibilities for organisations to voice their opinion and ideas. Good media relations are not an end in themselves, but are a crucial means to reach defined communication objectives.

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In this area, akkanto advises
and assists its clients with:

  • Developing and conducting quantitative and qualitative media audits
  • Conducting in-depth analysis of media coverage
  • Developing media relations policies and guidelines
  • Aligning media relations strategies with the overall communication and business strategy (choice of messages, media outlets and media tactics)
  • Pro-active and tailor-made media monitoring
  • Developing targeted media lists and materials
  • Organising interviews, press briefings and press conferences
  • Outsourced press office activities

 

More about akkanto's support for
Media Relations

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Contact persons

Thierry Bouckaert
Partner
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Nathalie van Ypersele
Partner
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Nathalie Mathieu
Consultant
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