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Reorganisations can have major consequences on an organisation's reputation and can severely harm its future development. When staff, suppliers, consumers, the authorities and the media lose confidence in a company, a restructuring programme can turn into a real nightmare.
akkanto can help you to minimise the consequences which a reorganisation can have on your organisation's reputation.
Relying on years of experience in supporting restructuring programmes, akkanto has developed a specific approach in order to support you as effectively as possible.
In this specific field of communication, we offer the following services:
Developing a communication strategy and plan in line with the company's vision and the legal obligations required for a reorganisation.
Defining the key messages and a scenario which will make the announcement understandable, credible and convincing for the different stakeholders.
Identifying and classifying the actors involved in the matter in order of priority. These actors could potentially become involved in the discussions (for example through the media) and influence the organisation's negotiations and reputation in a positive or negative way.
Together with you, we define the best way to communicate to the different target audiences. Experience has taught us that if you inform your targets about decisions and justifications transparently, they will be less inclined to act on impulse and react to partial and incomplete information (for example from media or trade union sources).
Throughout the duration of the restructuring, akkanto continuously monitors the news and advises you on the strategy to adopt in order to control the issue and how stakeholders perceive the company. Thanks to a variety of information technology tools, we follow a wide range of media: daily and periodical press, electronic media, dispatches from Belga press agency, social media, governments, trade unions, etc.
As well as offering ad-hoc advice, we also have several training modules aimed at company executives and the company spokesperson for the reorganisation. These modules include training on the media, presentation skills and preparing a staff meeting. Moreover, the experienced Public Affairs team - including former advisers of ministerial cabinets and parties - prepare and advise you on dialogue with the political decision-makers who have an influence on the result of the reorganisation.
In parallel to actual strategic advice (briefly described below), akkanto also offers a wide range of executive and operational services. These deliverables include the following:
Strategies in action
Due to the confidential nature of many of our assignments, we will share our experience on request.